Why Coldwell Banker®?
Watch a brief introduction to the Coldwell Banker brand and get inspired to leave your mark on the world of real estate.
TEAM UP WITH THE BRAND AGENTS TRUST
The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to successful and fulfilling careers is a passion and pursuit we take deep pride in. It's no wonder why Coldwell Banker is #1 in agent trust1.
This commitment to serving our network truly results in your success. And it’s clear to see:
Education
Coldwell Banker University® is designed to help agents learn and continue learning throughout their careers. In 2023 our instructors earned a Net Promoter Score (NPS) of 962 – which is quite meaningful coming from the gold-standard in customer experience metrics and knowing that a score of 80 or above is considered world-class. Also noteworthy, we logged over 110,000 total course registrations in 2023, which equates to a registration every five minutes3 from our ardent affiliated agent community.
Brand Power
We have empowered our network to close 481,548 total U.S. transaction sides and $234 billion in sales volume in 20234.
TECHNOLOGY
In 2023, agents who utilized products within our technology suite were 3.3X more productive5.
Reputation
In communities all over the world, Coldwell Banker yard signs command their markets and affiliated agents lead standout careers.
1. Coldwell Banker/Quester Real Estate Agent Research. January 2024. Least Likely to Change Brand Affiliation. 2. Based on a 31% response rate of agents affiliated with the Coldwell Banker® brand who took any learning course in 2023 though Coldwell Banker University® and participated in an optional survey following the course. 3. Based on internal data for calendar year 2023. 4. Year-End Coldwell Banker Numbers Based on Coldwell Banker Financial Data as of 12/31/2023. 5. Based on production of agents that performed an action in at least one of the following products in our technology suite between Jan. 1, 2023 and Dec. 31, 2023: Prospect Square, Listing Concierge, Design Concierge, Boost, Exclusive Look, Market Quest, MoxiPresent, MoxiEngage and MoxiImpress. Results are not guaranteed.
RealVitalize® Program
When your sellers list their homes, RealVitalize can help make the needed improvements and repairs to prep the home for sale at no cost to the seller until closing. There are no hidden fees, interest charges or markups. Most homes using the program sell at or above list price*.
Services Available:
- Staging
- Appliance Purchasing & Installation
- Cleaning
- Kitchen & Bathroom Upgrades
- Handyman Services
- Curb Appeal Enhancements
- Electrical Upgrades
- Carpentry
- Drywall & Insulation
- Landscaping
- Painting
- Plumbing
- Moving & Storage
- Junk Hauling
- Much more
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.
Spotlight Marketing Program aka Listing Concierge
Print Marketing
Our comprehensive plan includes professionally printed mailers, full-color property brochures and so much more. From concept to completion, your seller's property will be uniquely cared for and expertly marketed.
Digital Marketing
Virtual marketing, the most strategic means of targeting buyers in this environment, gets results quickly and broadens our reach.
Unique Strategy
Our exclusive property spotlight marketing plan offers results that other brokerages simply can’t match – helping your sellers net more on the sale of their house*.
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.
Exclusive Look
This marketing platform allows agents to view listings within the Coldwell Banker® network in three ways: CB Exclusives, Sneak Peeks and Wants & Needs.
CB Exclusives
Enables agents to explore listings within our brokerage for a specific period of time, before they even hit the Multiple Listing Service (MLS) or are marketed to anyone outside of the brokerage’s agents and our clients.
Sneak Peeks
Allows you to view Sneak Peek listings from participating Coldwell Banker agents across the country for one business day before the listings are submitted to the MLS and publicly marketed, allowing advance notice from a powerful network of agents who are actively posting new listings.
Wants & Needs
Allows you to promote your buyers' wants and needs via a daily or weekly digest within our national network of participating agents across the country, bringing more potential matches to your attention quickly.
The Power of Partnership
Guaranteed Rate Affinity is our preferred mortgage lender because they provide the best mortgage experience possible, featuring incredibly low rates, fantastic customer service and a fast, simple process. Connect with my preferred mortgage lender below to experience the Guaranteed Rate Affinity difference for yourself.
Our Office's Lenders
Kimberly Placzek
D: (413) 504-1499
NMLS #39076
kimberly.placzek@grarate.com
Sharon Berube
D: (508) 838-2144
NMLS #242933
sharon.berube@grarate.com
Jessica Paquette
C: (508) 838-2142
NMLS #123456
jessica.paquette@grarate.com
Discover How We Empower You to Succeed in Business and in Life
At Coldwell Banker Realty, the most important part of our business is our affiliated agents and brokers. In fact, our #1 priority is helping you live an exceptional life. How do we do it? By keeping our most unique and effective offerings sharply focused on the things that drive agent success.
Take the first steps toward living an exceptional life. We would love to speak with you.
